Tuesday, February 12, 2008

Australia Update

So You Think You Can Dance Australia continues to shine in the ratings. It's even being called a juggernaut.


Sony wants in. Sony Australia has announced a "fully intgrated sponsorship deal":

The brand’s involvement will canvass on-set activity, online sponsorship, integrated TV spots featuring Cyber-Shot, Handycam and Vaio brands, as well as product placement throughout the live show, rehearsals and backstage.

Product placement? I'm not sure how that's going to work. Instead of Neil and Sabra's table dance, will we see a Vaio laptop dance?


TheAge.com talks to finalists Marko Panzic, Kate Wormald, and Rhys Bobridge.